Most people hear the words “data-driven” and instantly imagine spreadsheets of statistics. But in marketing, while we do need quantitative… Read more Data Driven Marketing for Schools
Marketing Plans for Schools
Ever feel like you don’t have a handle on your marketing? Chances are, you don’t have a strong marketing plan… Read more Marketing Plans for Schools
The Importance of Good Website Navigation
When we embarked on a complete website renovation at Cheshire Academy, my team wanted to make sure we had the… Read more The Importance of Good Website Navigation
Friend-raising vs. Fundraising
What’s more important: friend-raising or fundraising? While many administrators are quick to focus on the importance of monetary goals for annual… Read more Friend-raising vs. Fundraising
Giving Tuesday Strategies for Schools
As Thanksgiving wraps up and people recover from Black Friday, Small Business Saturday, and Cyber Monday shopping, there’s one more… Read more Giving Tuesday Strategies for Schools
Building Alumni Relationships
The success of any private school is partly dependent on strong relationships with its alumni. Developing these lasting connections is… Read more Building Alumni Relationships
Preparing for Admission Season
As the deadlines for admission draw closer, it’s time for families applying to private school to make sure they are… Read more Preparing for Admission Season
Admission Marketing Strategies for Schools
Schools face an incredibly difficult challenge today, especially in regards to admission. Schools need to convince a frugal and savvy… Read more Admission Marketing Strategies for Schools
The New World of School Marketing
When I began my career in 2002, the world of marketing and communications was vastly different than it is today.… Read more The New World of School Marketing